Tourism Niagara-on-the-Lake (NOTL) is the official Destination Marketing Organization (DMO) for the Town of Niagara-on-the-Lake. The DMO leads and builds sustainable tourism by attracting high-yield, low-impact, multi-day, year-round visitors to the Town. Every year, Niagara-on-the-Lake welcomes visitors from across the globe to Canada’s premier wine country, where historic charm, vibrant arts, culture and heritage, exquisite dining, world-class golf, and stunning parks and gardens come together to create unforgettable experiences.
Niagara-on-the-Lake is made up of five distinct communities: Old Town to Heritage District, Virgil, Glendale, St. Davids, and Queenston. Of the town’s more than 3,400 businesses, roughly 22% are part of the tourism sector, highlighting the vital role that visitors play in the local economy.
Tourism Niagara-on-the-Lake is funded through the Municipal Accommodation Tax (MAT), receiving half of the annual revenue collected by the Town. These funds, along with grants and strategic partnerships, help support marketing initiatives, visitor services, and events that showcase the town’s unique experiences and attract travelers from near and far.
Tourism Niagara-on-the-Lake is guided by some of the strongest leaders in our local community. Our members bring extensive knowledge and experience of key tourism sectors to ensure the…
Tourism Niagara-on-the-Lake is the destination marketing organization leading the promotion of Niagara-on-the-Lake as a year-round, premier wine country destination that attracts visitors…
Vision
Niagara-on-the-Lake is an extraordinary wine country destination, known for its natural beauty and unrivaled heritage and cultural experiences
Mission
We unite our partners, and lead with collaboration, creativity, and integrity to tell Niagara-on-the-Lake’s story, and steward a thriving, sustainable visitor economy that benefits residents, businesses, and guests.
Values
Authentic Leadership
We lead with integrity and confidence, staying true to who we are and the timeless character that defines Niagara-on-the-Lake.
Collaboration & Alignment
We work in harmony with our partners, community, and government to champion shared goals and strengthen Niagara-on-the-Lake together.
Community Pride
We celebrate where we live, work, and welcome the world, fostering belonging, respect, and collective success across our vibrant destination.
Legacy & Sustainability
We honour our heritage and natural beauty while nurturing innovation that keeps our destination thriving for generations to come.
Excellence & Results
We set high standards and deliver with professionalism, creativity, and purpose, earning trust through measurable impact and shared prosperity.
